What does a fractional CMO do for a startup?

A fractional CMO provides senior marketing leadership on a part-time or project basis. For startups, this means building your GTM strategy, setting up revenue operations, hiring and directing junior marketing and sales staff, and owning growth targets — without the cost of a full-time executive hire.

When should a startup hire a fractional CMO or CRO?

The right time is typically when you have early product-market fit and $1M–$10M ARR, but you're not ready to justify a $300K+ full-time CMO or CRO. If your founder-led sales is plateauing, you have junior marketing hires without clear direction, or your CAC and LTV are not where they need to be, a fractional executive can step in immediately.

What services do you offer?

Fractional CMO and CRO, revenue operations, GTM strategy, and hands-on growth execution. Engagements range from a single strategy session to an ongoing partnership, structured around hourly, project-based, or retainer arrangements.

What is the minimum commitment?

After an initial discovery call to identify your goals, the scope is agreed together. Engagements can range from a single strategy meeting to an ongoing partnership depending on your needs.

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Sales and Marketing Checklist for Small Business and Startups

Limited budget, aggressive growth targets, and endless options. This 47-point checklist helps startup founders and small business operators prioritise the activities that actually move revenue.

July 30, 2025

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Nina Jung

Nina Jung is a Sydney-based growth strategist who works with founders as a fractional CMO and CRO, bringing senior-level strategy and hands-on execution at a fraction of the cost of a full-time hire. She also mentors early-stage founders and business students through GrowthMentor, Startmate, and UNSW.